Work
Three concepts, my own site and two live products, each with numbers I measured and screenshots I captured from the running pages.
Launch page for a fictional generative-audio instrument
Concept
A product that sells quiet should be quiet: one photograph, one high-contrast serif, and sound that only starts when you ask.
Landing page for a fictional freelancer money app
Concept
A tax-set-aside app should feel like handling a smooth stone, not filing a form, so every surface is soft, heavy and pressable.
Launch page for a fictional agent runtime
Concept
A runtime that makes AI coding agents accountable should look like an engineering drawing set: numbered sheets, labelled parts, nothing drawn that does not exist.
Front page of this site, rebuilt from its first lead-gen version (v1) to v4
Own site
A consulting site for observability should show a trace: strands of light for the hero, a real allowlist for the proof, and type that stays out of the way.
Programmatic data site with free tools and a paid kit
Own product
A reference people land on from a search should answer the question in the first screen, show its working, and say what it deliberately does not claim.
Free browser tool that adds an audio track to a video, or turns an image and audio into a video
Own product
A converter people use once should show what it is about to do before they press the button: the files on one timeline, the length of the result, and nothing leaving the machine.
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